SEO (Search Engine Optimization) is about improving your website’s content and structure to gain organic traffic from search engines. SEM (Search Engine Marketing), on the other hand, uses paid methods like Google Ads to drive immediate visibility. When combined, SEO and SEM create a powerful strategy—SEO builds sustainable, long-term growth, while SEM generates quick, targeted results.

This course is designed to equip learners with essential skills in SEO, SEM, social media marketing, email marketing, and content strategy. The program emphasizes real-world applications, helping students become job-ready digital marketers capable of running performance-driven campaigns.

Participants will gain hands-on experience with popular tools such as Google Ads, Google Analytics, Meta Business Suite, Canva, SEMrush, and Mailchimp. The course also covers essential content and automation platforms used in modern digital marketing workflows.

Absolutely. The course includes live campaign simulations, keyword planning exercises, A/B testing projects, content creation tasks, and analytics interpretation assignments. These activities are designed to build hands-on skills and real-world confidence.